The Perfect Strategies for Everyone Who Wants to Have Successful Video Ads
These are the 7 strategies to create video ads that sell and profitable. Hi there, thanks for stopping by on my blog. Emma here to give you more incredible tips! Today, I’m going to explain how to make a great video ad quickly.
In this article, I’m going to give you the seven secret ingredients for a successful video ad. And I’m also going to break down the essentials strategies that you need to consider before you make your ad.
A Little Note to Consider Before Creating Video Ads
Now, I’m going to say the secret ingredients for the ad but first, I’m going to give you the groundwork for making a great ad. These are the things that you must consider before you start.
Who Is Your Audience?
The first basic consideration is who is your audience? Try to figure out who your perfect customer is first. Think about things like age, gender, income, and interests. This will help you target your ads to exactly the right people.
What Solution Do You Give
Next up, you need to get clear with yourself about what the problem is that you’re solving. Whether you’re selling a product or a service or if you’re marketing an event or a course. You need to be clear about this.
For example, if you make razors, the problem you’re solving isn’t a hairy chin like an old man. What you’re solving his bad skin caused by razor burn, expensive shaving products, or feeling of not being handsome enough.
Where to Find the Audience
The next big thing to give some thought to is where is the best place to find your audience? This will have some impact on the ratio you choose for your video and the length you make it.
These days, as a general rule of thumb, the most affordable place to reach your target audience is social media. In particular, Facebook and Instagram have the most sophisticated targeting systems for paid ads.
The Size of Proper Video
If you go that route, you’re safest with a square video for News Feed placement. Youtube is also great for pre-roll ads. If you make those, then you need a good old 16×9 format. If you’re selling B2B, when you want to advertise on LinkedIn, this is best done in 16×9 as well just like YouTube.
With regards to length, for Facebook, you’ll what your paid ads to be short, like 30 seconds or less. For YouTube, it’s the same thing. Maybe shoot for 20 seconds as your gold standard. For LinkedIn, also shoot for 30 seconds.
7 Strategies to Create Video Ads
Now, that all these essentials are out of the way, we can dive into the fun stuff, the secret ingredients for great ads. Now, I will show you the7 strategies to create video ads. We got seven of them. So, let’s get started.
1. Empathize the Your Customers’ Problem
The first one is probably the most important. This is a tried and trusted formula that has served marketers for decades and it’s as simple as this. Empathize with your customers’ problem and then show them how you can solve it.
And in the process, you can make their life better. Let’s go back to the razor example. Let’s say the problem we’re solving is bad skin caused by razor burn.
Start your ad by asking if the viewer is sick of looking bad because of razor burn. Then, explain how your product will help them look and feel better by using your razor. You just explain how your product improves their life. Who doesn’t want a better life?
2. Directly State Your Purpose
Another approach is to skip the empathy step and just take the view straight to the emotional place that they want to be. This is simple or could be as simple as showing a happy person and linking them to what you’re selling.
So, this is one of the important things from 7 strategies to create video ads. You know that people don’t like something useful like just video talking here and there without a specific purpose. So, you have to make a clear purpose and aims in your video.
3. Show the Benefits, Not Features
If you like this idea and you want to get started quickly, you could try this template with dancing infectiously happy people. Something else that all good ads have is that they focus on benefits and not features.
No one cares about all the amazing innovations in the thing you’re selling. What people want to know is how will it benefit their lives and solve a specific problem they’re having.
For example, your razors are 100 times sharper just for the sake of it, they’re 100 times sharper to give you 100 times smoother shave without nicks or scratches or grazes, that sort of thing.
4. Get the Right Target Audience
Now, another important thing to keep in mind is that great ads speak to the target audience. Remember how I talked about your perfect audience earlier? This is where that comes into play. Make sure your ads speak to your niche.
5. Give Clear and Factual Message
Now, you’re not rolling out a global campaign, so you don’t have to inspire the world with your creativity. But you do need to do this directly address the problem and the emotion they’re seeking.
You can do this best by keeping your message direct, clear, and factual. Avoid waffle and avoid abstract concepts.
6. Call to Action
Now, for this sixth secret ingredient and that’s the call to action at the end of your video. Be very clear with your views about the action they need to take. Don’t waste the engagement your video has created.
In the shaver example, call to action would be something like Shop Now or if you are selling a course, it might be Buy your tickets now. Whatever it is, put it at the end.
7. Make It Feel “Native”
Now, for number seven, my last tip for a great video. This tip is to make it feel native. As I mentioned earlier, be sure to use the right ratio for your ad placement and use content that feels right for the channel.
Formal ads are less likely to perform well on Facebook than they are on LinkedIn. And a square video would feel weird on YouTube but it’s perfect for Facebook. Make sure your ad feels right for the platform you’re using it on.
Now, you know all the theory behind making the perfect video ad. You get all the secrets of 7 strategies to create video ads that will work better and perfectly. Now, if this feels like a lot to process, don’t worry. You can always grab a template from
So, if you like this article tip and you want more marketing tips, don’t forget to always update and read my blog. Thank you!